HOLLER AT ME

©2018 BY KARA LYNNE WARK

SHAKE UP YOUR MAKEUP

CLIENT: Shoppers Drug Mart
 

Shoppers Drug Mart is on nearly every corner in Canada. From Tylenol, to tampons and pancake mix - no matter when and where you need it you know can rely on Shoppers to be there for you. But is it top of mind for beauty needs? 

art direction / design / content production

That was our challenge: to build that same reliability in their Beauty Department that everyone knows Shoppers for. So we created an annual Beauty program to run each August, that challenges Canadians to rethink their beauty routines and come take a seat with a Shoppers' Beauty Expert.

Rethinking your beauty routine doesn't have to be a full overhaul.
It should be easy and most importantly fun. That's why we focused each piece of creative on a single beauty feature for more digestible and eye catching tips. 

A 60 page in-store lookbook that outlined on-trend looks and tips by feature. The consumer-facing front of each page contains product and brief step-by-steps, while the expert-facing back contains detailed instructions.