SHAKE UP YOUR MAKEUP
CLIENT: Shoppers Drug Mart
Shoppers Drug Mart is on nearly every corner in Canada. From Tylenol, to tampons and pancake mix - no matter when and where you need it you know can rely on Shoppers to be there for you. But is it top of mind for beauty needs?
art direction / design / content production
That was our challenge: to build that same reliability in their Beauty Department that everyone knows Shoppers for. So we created an annual Beauty program to run each August, that challenges Canadians to rethink their beauty routines and come take a seat with a Shoppers' Beauty Expert.
Rethinking your beauty routine doesn't have to be a full overhaul.
It should be easy and most importantly fun. That's why we focused each piece of creative on a single beauty feature for more digestible and eye catching tips.
A 60 page in-store lookbook that outlined on-trend looks and tips by feature. The consumer-facing front of each page contains product and brief step-by-steps, while the expert-facing back contains detailed instructions.