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CLIENT: Winners Activewear
 

Working out has become quite the scene. From trendy cult-like fitness clubs to designer threads.  But why does feeling strong and healthy have to cost so much? WINNERS wanted to change all of that and make a big impression on the activewear category in 2016.  

art direction / design / content production

We teamed up with Olympian Hurdler Sarah Wells and Montreal footballer Patrice Bernier to design an exclusive line of threads for shoppers looking to sweat for less. 

The campaign included a contested workout challenge offering daily workouts with Sarah and Patrice and the chance to train one-on-one with them.

HOLLER AT ME

©2018 BY KARA LYNNE WARK